BuiltStackBest AI tools for lease-up & marketing (2026)
7 tools for real estate developers and owners, side by side. Updated 2026-10-19.
At stabilization, speed to lead matters. AI leasing assistants (EliseAI, Zuma, Funnel, Leasey.AI) answer prospects, book tours and follow up across text, email, chat and voice. Marketing tools help units show well (Matterport 3D tours, Virtual Staging AI), and Rentgrata connects prospects with current residents.
The leasing assistants differ in whether they sit on top of your existing CRM or replace it, and in how much human backup they include. This page isn't ranked yet: peer rankings open as ratings come in.
How to choose
- Keep your current CRM and add AI: ask EliseAI and Zuma about integrations with your PMS/CRM. Zuma says it integrates with your current PMS and CRM.
- Rebuild the front office on one platform: Funnel positions itself as an AI front-office platform with its own renter CRM.
- Smaller portfolio, self-serve pricing: Leasey.AI and Virtual Staging AI publish prices; Matterport has a free plan.
Comparison table
| Tool | Listed pricing | Integrations (as stated) | Built for (per vendor) | Peer rating |
|---|---|---|---|---|
| EliseAI Conversational AI that answers leads, books tours, and handles resident requests by text, email, and phone. |
Contact sales (not publicly listed) source |
None stated | Housing operators automating prospect and resident communication | Opens as ratings come in |
| Funnel Renter CRM and leasing platform organized around the renter, not the unit, with AI leasing help. |
Contact sales (not publicly listed) source |
None stated | Multifamily operators centralizing the leasing front office | Opens as ratings come in |
| Leasey.AI Leasing automation for property managers: posts listings to many sites, screens leads, and books showings. |
Starter from $299; all modules from $499 (see site for billing terms) source |
None stated | Property managers automating listings, lead screening and showings | Opens as ratings come in |
| Matterport 3D capture and digital twins for virtual tours, floor plans, and marketing photos of units and amenities. |
Free plan; paid plans listed from $90/mo (10 spaces); larger plans via sales source |
Procore, Autodesk | 3D tours, floor plans and marketing photos of units and amenities | Opens as ratings come in |
| Rentgrata Connects prospects with current residents for honest answers and rewards residents for referrals. |
Contact sales (not publicly listed) source |
None stated | Connecting prospects with current residents; resident referrals | Opens as ratings come in |
| Virtual Staging AI Furnishes photos of empty rooms with AI in seconds for listings and marketing. |
From $16/mo billed yearly ($192/yr); higher tiers $19 to $79/mo source |
None stated | Staging photos of empty rooms for listings | Opens as ratings come in |
| Zuma AI leasing and collections assistant for multifamily teams, with human backup behind it. |
Per unit, per month (30-day terms); free for 30 days source |
None stated | Multifamily teams who want AI leasing and collections with human backup | Opens as ratings come in |
Sources: each vendor's own website, checked 2026-10-19. Pricing is as publicly listed and can change. Figures like customer counts or accuracy rates are the vendor's own claims, not ours. Peer data (who uses it, what they pay, hours saved) opens as ratings come in.
Head-to-head
FAQs
How is AI leasing software priced?
Mostly by unit or by quote. Zuma lists per-unit, per-month pricing on 30-day terms, with the first 30 days free. EliseAI and Funnel quote through sales. Leasey.AI lists plans from $299.
Does AI leasing replace the leasing team?
The vendors here frame it as handling routine inquiries and scheduling, with handoff to people. Zuma, for example, says a team of human experts backs up its AI.
How is this list ranked?
It isn't yet. Tools are listed alphabetically until enough practitioners rate them. Peer rankings open as ratings come in, and no vendor can pay to move up.
How many of these 7 tools publish pricing?
3 of 7 list a price on their own site: Leasey.AI, Matterport, Virtual Staging AI. The rest quote through sales.
Which of these tools state integrations?
Per their own sites: Matterport (Procore, Autodesk).
Use one of these? Rate it See the Lease-up & marketing leaderboard
1 workflow, 3 tools, 1 peer story.
A five-minute read for developers, owners, and their teams.
- 1 workflow you can copy this week, step by step
- 3 tools from the directory that handle it, with listed pricing
- 1 peer story from someone in the business who actually uses them